Hang On magnetic clothes hanger evolved from a research concerning new applications for unused spaces and came across ceilings as an interesting area of research. By designing the clothes hanger with a strong magnet and a handle, all kinds of existing metal objects suddenly came into view on which clothes could be hung. Think, for example, of heating pipes, suspended ceilings, fluorescent light fixtures, etc.
After the first prototypes in 2001, it took another 10 years before they went into production in 2011. In April 2025, the first series was made from recycled material.